With one simple yet brilliant why-didn’t-someone-think-of-this-before change, your floral design possibilities will expand this Spring.
How? Black floral foam.
Specifically, OASIS® Noir Ideal Floral Foam, which has similar properties to other OASIS® Floral Foam but is black, the colour every other colour seems to want to displace.
With Noir, you can stop hiding foam. Instead, you can use it as a visible element in your designs. You can showcase elegance. And you can even use fewer flowers and foliage.
See for yourself: Take a look at the photos in this article of designs shown at the American Institute of Floral Designers Symposium earlier this year, where the product was introduced.
Does black foam really offer new designs possibilities? – World Cup winner Alex Choi thinks so.
Alex designed a flower wall for the backdrop of his AIFD Symposium stage program. The AIFD letters and background were formed from OASIS® Noir Ideal Floral Foam Alex surrounded in fresh garden roses.
Alex used the typical procurement formula for calculating the number of flowers needed: measure the flower, figure how many flowers go into a square foot, determine how many square feet in the design and then do the math.
He was surprised to discover that the four designs required fewer flowers than usual. Allowing the black foam to show through the flowers added depth – a third dimension that creates visual interest, and left Alex with lots of leftover roses.
Bring elegance to floral design
Black endures because it is the versatile, stylish, elegant, flattering and goes-with-practically-everything choice. You can use OASIS® Noir Ideal Floral Foam for any design application. It offers maximum visual impact and allows you to produce creative designs with less flower coverage. And the reviewers raved at AIFD.
“Designers are always looking for new products,” says floral educator Joyce Mason-Monheim AIFD, AAF, PFCI, who saw the foam for the first time. “The new Noir foam allows for more creative opportunities.”
Symposium Program Coordinator John Kittinger AIFD says, “Noir will be a great new element for contemporary designs.” Smithers-Oasis Design Director Neville MacKay was reminded of Edith Bunker’s comment that, “black isn’t just for funerals anymore!” Although in our business, sympathy is a definite application!
Your not-so basic black
- Black can be used in any style of design.
- The dark foam recedes visually. This makes it less noticeable inside a glass vase and allows the flowers to catch the eye instead.
- No need to wrap black foam in foliage to cover it. The black base becomes an element of the on-trend design.
- It’s a sophisticated look for party designs.
- It works well for weddings with a black-based color harmony.
When dry, Noir looks dark gray. It deepens to jet black when saturated with water.
Why would a florist choose to use Noir?
Neville created designs at AIFD to introduce the foam to attendees.
“Convenience, speed of design and its trendy new look appeals to a younger crowd,” he said. “What I especially like is the way the foam visually disappears inside a glass vase making the flowers show up even more.”
“I quite liked it,” says Neville. “You can probably use one third less floral material in some designs since it’s not necessary to cover all the foam with some styles. Unlike a previous colour-foam product, Rainbow Foam, that was dense and didn’t hold water well, Noir feels to me like it has the density of standard foam and holds water just as well.”
According to Smithers-Oasis Product Manager Cameron O’Neill, “Noir foam holds water the same as the other Oasis floral foam products. Each one-third block of foam holds one litre of water just as regular floral foam does. Each full block of foam holds three litres of water.” Making the floral foam just as effective as it is interesting to look at.
The perfect mechanic for a black vase
The versatile floral foam can be used to support flower stems as a water source or cut into interesting shapes to add a lightweight and artistic flair to your designs.
When can you buy Noir?
Right here at Oasis Floral. OASIS® Ideal Floral Foam is everything from the black tie to elegant casual of floral mechanics! How will you use it? What innovative ways can you think of for introducing it to your customers?